Home Court by LeBron James Collection

Picture of ad received in the mail

LeBron James, in collaboration with American Signature, Inc. has designed a 15 piece collection of furniture for children.  The Home Court by LeBron James Collection is available exclusively at all American Signature Furniture and Value City Stores.

American Signature Furniture (based in Columbus, Ohio) is a family owned business and one of the largest furniture retailers in the United States - with more than 125 stores in operation.  Thirteen of the company’s 125 stores are located within a 100-mile radius of Cleveland, with others near Manhattan, Chicago, and Miami.

The :30 spot promoting the collection...

Video: Nike Basketball - LeBron Rise

Nike Basketball video -- LeBron James.  The message: the difference between the expectations others may have of him versus the expectations he has of himself.  The madness behind producing this video stems from the controversy surrounding his decision to leave the Cleveland Cavaliers and play for the Miami Heat (July 2010) -- and, naturally to promote his line with Nike. Side note: the video includes a line from Dr. Maya Angelou's poem, "Still I Rise." As always, enjoy!