The Fragrance Foundation Recognition Awards has become the symbol of excellence around the world -- each year, the foundation celebrates the FiFi awards; the 'Oscars' of the fragrance world. Members of The Fragrance Foundation in addition to trade press vote on an initial ballot. The results of the voting determine the TOP FIVE Men’s and TOP FIVE Women’s 2009 Fragrance introductions in each of the following distribution categories: Luxe, Nouveau Niche, Popular Appeal, Private Label/Direct Sell -- and, a new category introduced this year: Unique Boutique. The description of each category are as follows:
- Luxe - Fragrances sold in specialty and/or department stores.
- Nouveau Niche - Fragrances sold in specialty stores.
- Unique Boutique - Fragrances sold in boutique and specialty stores: category combines men, women, and unisex fragrance finalist.
- Popular Appeal - Fragrances sold in drug and chain stores.
- Private Label/Direct Sell
Now, let's get down to business...
Introducing the WINNERS of the 2010 FiFi Awards:
Women’s Luxe
Men’s Popular Appeal
Women’s Private Label/Direct Sell
Men’s Private Label/Direct Sell