26 August 2010

I Smell Something...Winners of The 2010 FiFi Awards!

Image: The Fragrance Foundation
The Fragrance Foundation Recognition Awards has become the symbol of excellence around the world -- each year, the foundation celebrates the FiFi awards; the 'Oscars' of the fragrance world. Members of The Fragrance Foundation in addition to trade press vote on an initial ballot. The results of the voting determine the TOP FIVE Men’s and TOP FIVE Women’s 2009 Fragrance introductions in each of the following distribution categories:  Luxe, Nouveau Niche, Popular Appeal, Private Label/Direct Sell -- and, a new category introduced this year: Unique Boutique. The description of each category are as follows: 
  • Luxe - Fragrances sold in specialty and/or department stores.
  • Nouveau Niche - Fragrances sold in specialty stores.
  • Unique Boutique - Fragrances sold in boutique and specialty stores: category combines men, women, and unisex fragrance finalist.
  • Popular Appeal - Fragrances sold in drug and chain stores.
  • Private Label/Direct Sell
Now, let's get down to business...

Introducing the WINNERS of the 2010 FiFi Awards:

Women’s Luxe
Lola Marc Jacobs -- Coty Prestige

Women’s Popular Appeal

Halle by Halle Berry -- Coty

Men’s Popular Appeal

Seduction in Black, Antonio Banderas -- Puig USA, Inc.

Women’s Private Label/Direct Sell
Love Rocks -- Victoria's Secret

Men’s Private Label/Direct Sell
Patrick Dempsey 2 -- Avon Products, Inc.

  • Source: The Fragrance Foundation, established in 1949 by six industry leaders affiliated with Elizabeth Arden, Coty, Guerlain, Helena Rubenstein, Chanel and Parfums Weil.